Oakwell Beer Spa Founders Jessica & Damien Zouaoui on Building a Social Wellness Day Spa

Host Steve Turk interviews Jessica and Damien Zouaoui, founders of Oakwell Beer Spa in Denver, a social wellness concept combining a craft beer and wine self-pour taproom with four private spa suites featuring infrared saunas, rain showers, and hydrotherapy tubs infused with hops, malt, and herbs, plus optional zero-gravity robotic massage chairs and room-service refills.

They share their hospitality backgrounds, leaving corporate jobs in New York City, and traveling to 25 countries to find a scalable U.S. concept after discovering a beer spa in Poland in 2018.

They detail market research that led to Denver, funding challenges solved through Denver’s economic development loan program and a nonprofit SBA lender, difficulty securing a lease, and a DIY buildout using auctions during COVID. Oakwell opened February 26, 2021, emphasizing five-star yet non-stuffy service, adding non-alcoholic options, and aiming to franchise within a year.

00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Meet Oakwell Founders

02:10 Beer Spa Explained

02:36 Suites And Addons

04:22 First Hospitality Jobs

05:44 Quitting Corporate Life

07:20 World Trip For Ideas

10:18 Discovering Beer Spa

12:34 Why It Clicked

14:49 From Idea To Plan

17:09 Funding And Finding Space

20:29 Landing the Space

20:52 SBA Loan Reality

21:35 From Church to Spa

22:39 DIY Build and Auctions

25:18 Opening Day Playbook

26:58 Michelin Casual Service

29:35 Touchless Spa Model

33:09 Wellness and Moderation

36:15 Franchise Plans Ahead

37:28 Leap of Faith Advice

39:09 Wrap Up and Sponsor